“Content is king.”
For those of you that are in tune with today’s marketing practices, you may be familiar with this phrase. It’s true. Content is king. In fact, Marketing via content (or simply content marketing) costs 62 percent less than outbound marketing and it generates more than three times as many leads.
Those are convincing numbers. But, Whole Street Productions is a video production service… so what about video content specifically? We’re glad you asked. Because if content is king, then video content is emperor.
We’re not just saying that either. About 78 percent of the general public watches videos online every week, while 55 percent watch online videos every day. On top of that, adding a video to your landing or sales page can increase conversions (sales) by 80 percent. 80 PERCENT!
Obviously, the proof is in the pudding. And we could throw statistics at you all day. But, for those of you who are business owners on a tight budget or are just starting out with creating video content, you may want more justification or a better understanding of why video content is so powerful for brands.
So, that’s what we’re going to give you.
Video is more personal
Video content allows you to showcase your brand’s personality more intimately. Images and written content can only go so far in doing this. With video, you’re capable of diving deeper into the narrative or story you want to tell.
It makes sense too. Videos contain movement, people, sounds, and an overall atmosphere that is more engaging than other forms of content. As such, one can more easily become attached to your brand’s message.
Video builds trust
New sales are built on one thing: trust. Building trust should be its own goal for your brand. In fact, the whole idea behind content marketing is to build trust and foster long-lasting relationships. With video, your brand can create an individualized approach through conversation, story-telling, providing useful information, and more.
We must warn you though – that trust will only come from a sincere place. So, if your video content is too sales-y or if it’s misrepresentative of your target audience, then you will lose out on potential customers. You will lose their trust and you’ll hurt your band image. We urge you to be genuine with your video content and to share your message in a thoughtful way.
Video boosts social shares
Video content evokes emotion. And, it’s important to know that in the context of social media, people love to share their emotions. A 2016 study revealed that 76 percent of social media users would share a branded video with their friends if it was entertaining. So, go entertain! Utilize elements of fun, drama, or excitement in your videos to encourage social media shares.
There is no guarantee that your video will go viral, but that’s not really the goal in the long run. The goal is to create entertaining video content that genuinely shares your brand’s message. In doing this, you inspire your target audience to share your videos with others. While those shares aren’t exactly return-on-investment, they do lead to increased web traffic. You can take it from there.