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Using Video Marketing To Find New Customers

Trouble Finding New Customers?

If you are having a tough time reaching new potential customers and you aren’t using video marketing, then you’re essentially working with one hand tied behind your back. Video Marketing is everywhere, from websites to social media, and it’s how products and services are being sold at a rapid pace in 2019. Here are a few tips to help you use video marketing to find new customers.

No Budget Too Small

If you are automatically thinking that video will cost too much to produce, stop right there. With technology and the right team, high-quality video can be yours at a much lower investment than you may think. It’s all about strategy. Creating several short social media ads from one long piece is a trend that many companies have latched onto. You may remember seeing shorter versions of commercials, recently. Bite-sized versions of a longer video, designed to capture a viewer’s attention in a matter of 10-30 seconds. These have grown to thrive on social media platforms and can be extremely effective when used correctly.

Promote on Facebook and Instagram

The cost of paid advertising on Facebook and Instagram can be quite a bit lower than on Google. Additionally, the competition isn’t as fierce. We highly recommend you utilize these platforms for all your video advertising. When doing so, taking advantage of the ‘Stories’ feature is a great way to stand out from other businesses. It’s still in its’ infancy, relative to other social media features, and you can get in on the ground floor, so-to-speak. Posting even a minimal amount of regular videos on social media will help to separate you from your competitors who may not be utilizing video.

Tell a Story

You can make the flashiest advertisement, with quick cuts and slick visual effects, but the most effective way to connect with your audience is to tell a story. Storytelling is how humans have passed down information and knowledge, over the centuries. It’s why we still watch movies and tv that repeat the same premise, ad nauseam. When you can properly tell an impactful story, people will become invested in it. They won’t want to change the channel until they get resolution. When you present your story via video, you will instill a deeper connection with your viewers.

Start Making Video!

Go out and employ these tactics or contact us to help create effective video marketing for your product or service, and you will see an increase in potential new customers.

www.wholestreetproductions.com For More Info

Check out The Weeping Willow and watch their video HERE!

How To Use Video Marketing To Find New Customers

 

Book Whole Street for Your Wedding Video Now
Book Whole Street for Your Wedding Video Now

Should You Hire a Wedding Videographer? 5 Reasons Couples Say It’s a Must

When you’re planning a wedding, most couples are undertaking something unlike anything they’ve ever done before: planning the biggest party of their lives.

 

From choosing a wedding venue, color scheme, flower arrangements, cake, creating a guest list and hiring vendors like a caterer, photographer, videographer, band or DJ, and wedding planner, there are a lot of things to consider and even more to keep track of.

 

One question that commonly rises to the top: Should I hire a wedding videographer?

 

Throughout the years, we’ve captured more than 90 wedding videos for brides and grooms celebrating the most important weekend of their lives as a couple. We’ve heard countless couples share their thoughts on why choosing to hire a wedding videographer to capture their special weekend was one of the best decisions they made throughout the wedding planning process.

 

Here are some of our favorite reasons brides and grooms have shared that they’re most thankful they hired a wedding videographer:

 

 

  • Relive the things you missed on your wedding day. No matter how hard you try, you cannot be everywhere at once on your wedding day. From getting a peek into what your bride or groom was doing in the moments leading up to seeing you at your first look, to guest interactions that happened at your cocktail hour or reception, there will be countless details from your wedding day that your video team will be able to catch that you didn’t see yourself. Having a wedding video that allows you to fully relive moments that you originally missed, will give you different perspective that you’ll be able to enjoy long after your special day has ended.
  • Remember every word. Unlike photography, video serves as a time capsule, preserving all of the special things that your friends and family say on your wedding day that you’ll want to remember for years to come. From your tear-filled vows, to important toasts and speeches that will be given at your reception, video allows you to replay those special tributes word-for-word for as long as you both shall live. One bride said it best when she said that “photography reminds you that you laughed; while videography shows why you laughed.” Many brides and grooms have shared that they thought photography and video were an either/or decision they had to make while planning, when in reality, the two should be viewed as things that will complement each other and preserve different moments in unique, special ways.
  • Star in your own music video. For so many brides and grooms, music is one of the biggest parts of planning their special day. From the song you walk down the aisle to, to your first dance, and the band or dj you choose to keep the crowd on their feet, in many ways, the music you choose becomes the soundtrack of your relationship that will give you goosebumps for years to come. Having a special piece like a wedding video that incorporates your favorite music evokes emotion in a way few other things can. We loved how one bride said that her wedding video was her chance to star in her very own music video when she shared the songs she wanted to be featured with the Whole Street Weddings team. How many times will you be able to say you did that in your life?
  • Capture special moments with friends and family that will live on forever. Take it from any couple that’s ever walked down the aisle, your wedding day moves FAST! There will be so many details that you don’t realize are happening in the moment that you’ll want to remember in their entirety forever. Emotion-filled moments like a mother-son dance, a father walking his daughter down the aisle, the look on your faces when you’re cutting the cake or having your first dance, all of these moments truly come to life when they’re captured on video. Your wedding day will likely be one of the only days of your life where you’re surrounded by all of the people you love most in one room. Hiring a videographer allows you to relive those moments with those special people no matter how much life changes and time passes in the years to come.
  • Make those that missed it feel like they were there. No matter how loved you are, the chance that 100% of your guest list will be able to make it to your wedding is statistically impossible. Whether it’s a friend who has a conflict, a grandparent who isn’t able to make the trip, or a niece or nephew who is too young to make the guest list, by hiring a wedding videographer, you’ll be able to share the details of your special day with them in a way that’s almost as good as the real thing.

 

 

At Whole Street Productions, we believe that there is a place for both photography and videography at your wedding. Videos are a way to relive your wedding day by traveling back to that moment in time. Emotions and interactions are captured through video, in a way that photographs cannot.

 

Don’t let video be the afterthought at your wedding. We have been lucky enough to shoot 90+ wedding videos in St. Louis and beyond, all for incredible couples who invited us along for the ride of one of the most important days of their lives.

 

Planning a wedding in 2019? We’d love to be a part of your special day. We’re now booking 2019 weddings and beyond. Drop us a note and let us know what you’re looking for.

 

10 Powerful Video Marketing Statistics To Inform Your 2019 Strategy

Video marketing should be a key part your strategy and the proof is in the statistics. Video will account for more than 85% of US web traffic in 2019 according to a recent study. If you’re still not convinced you should be using video at your business, here are 15 other powerful video marketing statistics that prove it’s value:

 

    1. Companies utilizing video see a 41% increase in search traffic compared to companies not using video (Forbes). The key is to focus on making better video, not a lot of videos. Instead of creating just to create, think about the type and quality of video you need to resonate with your audience based on your goals.

 

  • 95% of consumers retain information through video, while only 10% retain the same information from reading (Forbes). So, meet your customers where they are and use the format they’ll appreciate.
  • Two-thirds of businesses are incorporating video into their marketing strategy (Wyzowl).  Don’t get left in the dust. Without incorporating video into your marketing strategy, you could be losing out to your competition.
  • 84% of consumers have taken action after watching a video (Wyzowl). The key is to tell you story and educate your customer with video. Whether it’s a video that lives on the homepage of your website, or a Facebook advertisement that showcases your client testimonials, video continues to move buyers down the funnel.
  • 85% of Facebook video is watched without the sound (Internet Trends Report 2018). The key takeaway here is that not all platforms should get the same video. You may consider creating different edits based on the locations your sharing the content. When creating a video for Facebook, add simple captions to the bottom of the video or text bars to provide context.
  • 90% of consumers watch videos on their mobile devices (Wyzowl). So, create video with mobile screen sizing in mind. Make sure everything you shoot and edit appear mobile friendly, especially if they video is going to live on social media.
  • Twitter says video on Twitter is 6x as likely to be retweeted as photos (Twitter). If you’re creating video, keep social media in mind as a way to amplify it. But remember, quality outweighs quantity for video.
  • 79% of consumers would rather watch a video to learn about a product, than read text on a page ( Wyzowl). This one speaks for itself. You should be investing in video as a means to show rather than tell.
  • 97% of businesses said that their explainer video has helped increase user understanding of their product or service (Wyzowl). This style video could live on your homepage, social channels, or function as a digital ad.
  • 64% of marketers see video as the most difficult content to create (Ascend2). Video is about quality or quantity. Set clear goals and use resources, like a video production company, to create the best quality videos for your business. These are most likely to move the needle.

 

 

No matter what type of business you are, when you’re allocating your 2019 budget, investing in video marketing is a worthwhile spend. For example, Whole Street Productions worked with Metro East Humane Society and helped them tell their story to attract new volunteers using video. You can watch their video here.

 

Interested in learning how Whole Street Productions can help you create video content that will help you achieve your goals in 2019? Schedule a 30-minute consultation with us to learn more about the types of video content that could benefit your business.

Erica & Chase Wedding
Erica & Chase Wedding

Erica and Chase’s Wedding at The Marriott Grand St. Louis

Erica and Chase were next door neighbors before they started dating and eventually got engaged. Their wedding at the Marriott Grand St. Louis was simple, yet elegant, featuring white flowers, greenery and tons of candles. With family from many different religious backgrounds and cultures, they opted for a non-denominational ceremony followed immediately by their cocktail hour and reception.

From the beginning, they wanted a wedding that felt personal and that prioritized the aspects that were most important to them as a couple. For example, they had a close friend officiate their wedding and cut things like the bouquet/garter toss, instead opting to have Erica hand her bouquet off to her mother, who didn’t have a formal wedding ceremony of her own.

Erica got crafty and did much of the decor herself. She made their table numbers, bought centerpieces from Facebook marketplace, candles from IKEA, and worked through Vistaprint for their invites.

Whole Street Productions was there to help them capture every special detail.

 

 

“One of my favorite parts of rewatching our video is getting to see all of the cute moments between Chase and I on that day that weren’t captured in photos. It was nice hearing our vows. I loved seeing everyone’s reactions during the ceremony and dance moves during the reception! It was very special for the family members that couldn’t make it to the wedding be able to watch the video.” – Erica Young, Whole Street Productions Bride

Ceremony & Reception Venue: Marriott St. Louis Grand Hotel

Food and drink: Marriott St. Louis Grand Hotel

Wedding Dress: Mia Grace Bridal

Bridesmaid Dresses: Azazie

Florals: Petal Pushers STL

Hair & Makeup: Beauty by Whitney

Cake: Sarah’s Cake Shop

Groomsmen Attire: Jos A. Bank

Grooms Attire: custom suit at Jim Herron LTD

Music by Kevin Smith DJ

Invitations: Vistaprint

Decor rental-An Affair to Remember

Using video marketing to secure more volunteers for Metro East Humane Society

Metro East Humane Society (MEHS) depends heavily on community support. After conducting a rebrand, they found themselves needing a way to drive awareness for the shelter while encouraging new volunteers and donors. So, they pursued video marketing to communicate their mission.

 

Recognizing the power of video, MEHS hired the Whole Street Productions team to create a promotional video that could introduce the shelter, give an overview of their history and mission, and share testimonials of the incredible work the team is doing to change lives of both animals and their forever families.

 

“MEHS had never had a promo video,” said Executive Director, Anne Schmidt. “We had recently gone through a rebrand of our organization and thought it would be a great time to start seeking the support of groups who would want to give back.”

 

As a team that is already spread thin with the day-to-day shelter work and responsibilities, MEHS needed a partner that could act as an extension of their team by creating  a video promotion piece that could live on the MEHS website and be shared to succinctly and effectively tell their story. They chose to partner with the Whole Street Productions team for storyboarding, scripting, production, and final completion of a compelling video asset they can use to further their cause.

“The video has helped in providing a sense of understanding of our organization and what the staff do on a day-to-day basis,” says Schmidt. “We now have a timeless, professional marketing piece that we will be able to use for years to come.”

 

With the help of their new, timeless promo video, MEHS is able to continue doing the work that makes a difference in the lives of furry friends and humans alike.

 

Interested in learning how you can partner with the Whole Street Productions team to create video content that moves the needle for your unique business? Let’s connect!

Here’s what MEHS had to say about collaborating with #TeamWholeStreet !!

“From the moment of initial contact with the Whole Street Productions team, I felt completely at ease with the planning process. We had multiple calls and email communications to ensure a successful shoot and representation of our organization. The Whole Street team is attentive to needs, very flexible and just genuinely good people so working with them was an amazing experience.”

 

Haley and Carl’s St. Louis Wedding at The Stifel Theatre

Haley and Carl were one of the last couples to be married at The Stifel Theatre when it was still named The Peabody Opera House.

 

Since the majority of their guests were traveling in from out of town (Haley and Carl live in Indianapolis but decided to get married in Haley’s home city), they wanted to plan a wedding that showcased the city of St. Louis for their guests. They chose The Stifel Theatre because of its prime downtown location and historic significance to the city.

 

We loved helping them capture all of the intimate details of their special day. From their first look on the roof of The Chase Park Plaza to Haley’s solo walk down the aisle to where her father married them in the Ticket Lobby of the theatre, and their first dance to Bill Wither’s “Lovely Day.”

 

The couple chose the Whole Street Productions Cinematic Story package so we could capture their day in its entirety.

 

“We knew there would be so many details we wanted to remember from our wedding day that photography just wouldn’t be able to capture for us. The day goes by so quickly and there are moments that video is able to capture that transport you right back to that moment. Choosing the Cinematic Story was crucial because I wanted every moment on film – from getting ready with our wedding parties to our sparkler exit at the end of the night.” – Haley Bakker, Whole Street Productions Bride

 

Planning a wedding in 2019? We’d love to be a part of your special day. We’re now booking 2019 weddings and beyond. Drop us a note and let us know what you’re looking for.

 

Vendors

Venue: The Stifel Theatre; Design + Flowers: Les Bouquets; Hair + Makeup: DanielleStyle; Photography: Jacoby Photo & Design; Invites: On Three Designs; Band: The Lustrelights; Ceremony Music: Serenade St. Louis; Transportation: Best Transportation

2019 Video Trends
2019 Video Trends

3 Video Marketing Trends Small Businesses Should Embrace in 2019

Video marketing trends have taken the world by storm and aren’t going anywhere anytime soon. According to a recent study, in 2019, video will account for more than 85% of US web traffic.

Research shows that when you’re allocating your 2019 budget, investing in video marketing is a worthwhile spend. According to Forbes, companies utilizing video content experience a 41% increase in traffic through web searches compared to companies that don’t use video.

If you aren’t using video to connect with your consumers and attract new ones, you’re missing out on a big opportunity. As video continues to grow in popularity, we’re sharing 3 trends to embrace in 2019 to effectively use video in your business’ marketing strategy:

  1. Focus on making better video, not more video. Stats like the ones shared above show us just how over saturated the marketplace has become with video content. Instead of creating just to create, think about the type of video that will resonate best with your consumer audience based on your goals. Once you’ve done that, put together a plan around creating a video that will break through the clutter and will keep your audience hooked. Whether it’s video that lives on your homepage to tell your brand story, or a personalized video as part of an email marketing campaign, working with a video production partner that has storytelling background and expertise will help you create something memorable and with the ability to keep your audience engaged.
  2. Make it mobile friendly. You don’t need a study or survey findings to suggest just how integral mobile has become in our daily lives. The average number of hours per day that the average person spends on their phone continues to climb every year and 2019 will be no exception. With that in mind, the video content you’re investing in for your business should be optimized for mobile platforms so that consumers can enjoy your video content in the palm of their hand. This includes adding captions so the video can be watched without sound, making content that lives on social channels shorts and sweet, and ensuring the video isn’t too detailed to be seen on a smaller screen.
  3. Embrace the trend of E-learning through video. When it comes to educating an audience and teaching something new, there’s no better platform than video. Whether you’re teaching consumers how to use a new product or teaching employees how to complete a task, video allows you to share information in a clear, visual, and personal way that can be shared and re-watched. According to Forbes, 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading, so meet your consumers where they are and teach them something in a format they appreciate.

No matter what your business, there are plenty of ways to include video in your overarching strategy in a way that will drive results.

For example, Whole Street Productions worked with Metro East Humane Society to help them create a piece of video content that could tell their company story and attract volunteers. Link to video.

And check out this example of a piece of video content Whole Street Productions created for Balto Software to help showcase the power of their tool through video marketing to increase sales. Link to video.

Interested in learning how Whole Street Productions can help you create video content that will help you achieve your goals? Schedule a 30-minute consultation with us to learn more about the types of video content that could benefit your business.

OTHER PUBLISHED COMMERCIALS

The Income Development Guys – St. Louis, MO

Code 3 Spices – Collinsville, IL

The Weeping Willow – Bethalto, IL

St Louis Missouri Whole Street Productions About Us Background
St Louis Missouri Whole Street Productions About Us Background

8 of the Most Beautiful Wedding Venues in St. Louis

As 2018 comes to a close, Team Whole Street is reflecting on our busiest and best year as wedding videographers to date by sharing a list of the eight most beautiful wedding venues in the St. Louis area.

 

We were lucky enough to shoot over 75 wedding videos in St. Louis and beyond, all for incredible couples who invited us along for the ride of one of the most important days of their lives.

 

Shooting more than 75 wedding videos means that we were in A LOT of wedding venues in St. Louis this year.

 

There are a ton to choose from, but here are the ones that take the cake:

 

  1. The Jewel Box – A historic charmer with art-deco architecture and lush greenhouse foliage.

From its glass ceiling and walls that let in plenty of beautiful natural light to the expansive grounds surrounding the venue that provide a breathtaking backdrop, The Jewel Box is one of St. Louis’ most unique wedding venues in St. Louis. It is also one of our favorites to shoot.

 

  1. The Stifel Theater – The perfect venue for couples looking for something that feels uniquely St. Louis.

With its original art-deco light fixtures and glistening marble floors, it’s a stunning, elegant backdrop that shines. With so many different spaces within the venue, couples have ample choice when it comes to choosing ceremony, cocktail and reception rooms and planning the flow of their day.

 

  1. Lumen – A private event space for those who want to start with a gorgeous blank canvas and truly create something that is their own.

Soaring ceilings and expansive windows make the Lumen’s space feels more like an upscale loft than wedding venue. We’ve shot many weddings here and no two have been the same. We love seeing what unique spin our couples come up with.

  1. Missouri History Museum A elegant venue with historic elegance and timeless class.

With its striking columns and sky-high ceilings, The Missouri History Museum is a venue that brings historic elegance and timeless class. But the space is not without some whimsy; a vintage plane is suspended overhead in the main ballroom space and we have seen couples hang romantic string lights or big paper globes to add their own unique touch.

  1. WOW! Furnishing and Event Center A rustic wedding venue for an intimate look and feel.

Just about 30 minutes from downtown, located in Alton, IL., WOW! Furnishing and Event Center is an under the radar venue that is full of rustic charm. With both exposed brick and reclaimed walls, the space is full of details that seem to have jumped right off a Pinterest page and into real wedding life. The weddings we have shot here always feel intimate, eclectic, charming, and memorable. It has quickly become one of our favorite spaces.

  1. Chandler Hill Vineyards – A St. Louis venue for a beautiful vineyard wedding.

You don’t have to leave Missouri to get married at a scenic vineyard. With its picturesque landscape, delicious wines, and rustic-chic tasting room for receptions, Chandler Hill Vineyards is a perfect venue for couples looking to stray a bit off the beaten path. Located in Defiance, MO., it’s about a 30-minute drive from St. Louis and well worth the trek.

 

  1. Piper Palm House – A unique brick structure with a lily pond perfect for saying “I Do”.

Located in the picturesque Tower Grove Park, The Piper Palm House is a gorgeously symmetrical brick building that overlooks a lily pond. We love the intimate interior that features towering palm trees and is washed in natural light.

 

  1. The Inns at St. Albans – A taste of Europe with scenic views of the Missouri River.

The Inn at St. Alban feels more European villa than Missouri wedding venue. Just ten minutes West of Chesterfield, the cozy venue provides scenic views of a vineyard and the Missouri River. We love the rustic-chic feel of the covered balcony reception space and the surrounding grounds that serve as the perfect ceremony spot.

 

Planning a wedding in 2019? We’d love to be a part of your special day. We’re now booking 2019 weddings and beyond. Drop us a note and let us know what you’re looking for.

Whole Street Production blog image for article - Why your brand needs video content
Whole Street Production blog image for article - Why your brand needs video content

It’s 2017! Why Isn’t Your Brand Creating Video Content?!

“Content is king.”

For those of you that are in tune with today’s marketing practices, you may be familiar with this phrase. It’s true. Content is king. In fact, Marketing via content (or simply content marketing) costs 62 percent less than outbound marketing and it generates more than three times as many leads.

Those are convincing numbers. But, Whole Street Productions is a video production service… so what about video content specifically? We’re glad you asked. Because if content is king, then video content is emperor.

We’re not just saying that either. About 78 percent of the general public watches videos online every week, while 55 percent watch online videos every day. On top of that, adding a video to your landing or sales page can increase conversions (sales) by 80 percent. 80 PERCENT!

Obviously, the proof is in the pudding. And we could throw statistics at you all day. But, for those of you who are business owners on a tight budget or are just starting out with creating video content, you may want more justification or a better understanding of why video content is so powerful for brands.

So, that’s what we’re going to give you.

Video is more personal

Video content allows you to showcase your brand’s personality more intimately. Images and written content can only go so far in doing this. With video, you’re capable of diving deeper into the narrative or story you want to tell.

It makes sense too. Videos contain movement, people, sounds, and an overall atmosphere that is more engaging than other forms of content. As such, one can more easily become attached to your brand’s message.

Video builds trust

New sales are built on one thing: trust. Building trust should be its own goal for your brand. In fact, the whole idea behind content marketing is to build trust and foster long-lasting relationships. With video, your brand can create an individualized approach through conversation, story-telling, providing useful information, and more.

We must warn you though – that trust will only come from a sincere place. So, if your video content is too sales-y or if it’s misrepresentative of your target audience, then you will lose out on potential customers. You will lose their trust and you’ll hurt your band image. We urge you to be genuine with your video content and to share your message in a thoughtful way.

Video boosts social shares

Video content evokes emotion. And, it’s important to know that in the context of social media, people love to share their emotions. A 2016 study revealed that 76 percent of social media users would share a branded video with their friends if it was entertaining. So, go entertain! Utilize elements of fun, drama, or excitement in your videos to encourage social media shares.

There is no guarantee that your video will go viral, but that’s not really the goal in the long run. The goal is to create entertaining video content that genuinely shares your brand’s message. In doing this, you inspire your target audience to share your videos with others. While those shares aren’t exactly return-on-investment, they do lead to increased web traffic. You can take it from there.

On set of a video shoot - Whole Street Productions
On set of a video shoot - Whole Street Productions

How to Plan a Successful Video Shoot

Like most great things, a great video is planned properly. Whether it’s a music video, promotional content, or something else, everything is taken into account. The videographer carefully chooses a location. The producer fills each role with the right cast. The creative team spells out a unique narrative. All the details are accounted for and now it’s time to film.

Well, we’re the first to admit that planning a successful video shoot is easier said than done. That’s why we’re so adamant that all your I’s are dotted and T’s are crossed before you begin the filming process. By properly planning out your video shoot you’re more likely to avoid mistakes, stay on schedule, and create the video you and your team set out to make.

Here are some critical pre-production tips and strategies that will help get your video shoot off on the right foot:

Vision

Any successful or compelling video will contain a unique angle or narrative. What story are you setting out to tell? And, who are you telling this story to? By pinpointing your message and audience, you’re better able to visualize real locations to film in and know what equipment you’ll need.

Shot Structure

With your unique narrative and audience in mind, it’s time to consider the video’s shooting structure. Perhaps it’s a promotional video that will include talking heads. Maybe your video tells a story that requires smooth, steady panning. It’s possible that you’re targeting a younger audience, calling for the use of quick camera movements and various angles. This is pertinent information that will assist in choosing your location, equipment, and cast.

Location Scouting

Let’s find a place to film! When doing so, it’s essential to know what time of day you plan to shoot and to visit potential locations at that time. Carefully observe the environment and take into account the natural lighting, ambient sounds, and any nearby structures or buildings. One thing that is easily overlooked is the availability of electricity. Make sure you can power your equipment!

Equipment

Speaking of equipment… By now, you have a clear idea of the gear you need based on your video’s message, audience, and location. Apart from having the right video equipment, it’s crucial that you enrich your set with props. Consider clothing, food, cars, objects, or anything needed to help in creating an aesthetically compelling video. Utilize your crew and/or assistants to get and maintain your props throughout the filming process.

The Cast

Need actors? You’ll need to hold a casting call. If your video is promoting a business, then taking advantage of the business owner, managers, or employees to use as cast members is worth considering. To that end, you may even require real customers to enliven your video. However, note that the use of actors makes more sense if the video calls for scripted movement and dialogue.

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Video marketing is king. To compete in this new world, you need video content and a lot of it. We’ll handle that for you!

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