Video production in st. louis, mo

Social Video Ads

Short-form commercial content built to stop the scroll and support paid or organic campaigns.

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Short, strategic video ads built to grab attention, drive clicks, and generate leads.

Short-form video ads for Facebook, Instagram, YouTube, and paid social campaigns.

Social video ads are shorter, platform-specific videos designed for attention and action. While a commercial may tell the larger story of your business or campaign, social ads are built for fast-moving platforms where you only have a few seconds to earn someone’s attention.

These videos can be created from a larger commercial production or planned as a standalone shoot focused entirely on ad creative.

See how this asset can work for you →
High-impact. Conversion focused.

Improve the creative side of your ad performance.

High-quality video ads aren’t just for big-budget brands anymore. With the right creative, your business can create short-form video content that earns attention, explains your offer clearly, and moves viewers toward action.

📊    How can this help?

Paid social media advertising is one of the most powerful, effective and measurable marketing channels for any business. The challenge with building effective campaigns always comes down to the creative.

• Will my ads stop people from scrolling in their timeline?
• Is my ad interesting enough to get people's attention?
• Is my ad effective enough to explain what I offer?

Text, photos and graphic ads are limited in their effectiveness, as the information often takes more time/effort for the user to understand and digest.

Video ads on the other hand excel in this area. Not only can they catch the attention of your audience in a split-second, but they can keep their attention long enough to educate them on your offer and entice them to take action.

Video will set you apart from your competitors.

Strong video creative can help your ads stand out in a feed full of static graphics, stock images, and generic boosted posts. Instead of asking people to read and interpret your offer, video lets you show the product, service, people, process, or result quickly.

The majority of local businesses are still falling behind when it comes to social advertising, and even less have taken the plunge into video marketing. Video can be a phenomenal tool to set you apart from your less tech-savvy competitors.

Video is what your customers want to see.

Social platforms move quickly. Your video ad has to earn attention in the first few seconds, communicate the offer clearly, and give viewers a reason to click, call, book, or learn more. That is why the creative matters just as much as the campaign setup.

👩🏻    Who's the target audience?

With social ads, you can create different videos for different audiences, offers, services, or stages of the buyer journey.

We can create video ads that speak directly to your various target audiences.

Or in other words, you can show different video ads, to different people, at different times - and increase your overall effectiveness and effeciency of advertising.

Let's look at a tangible example:

Let's say you're a dentist in town. You know that your clients come to you for different reasons, and therefore, need to be marketed to differently.

Not everyone needs braces, and not everyone has a toothache. Here are a few different campaigns you could create using segmentation and relevant ad creative:

  • Whitening ad for cosmetic dentistry prospects
  • Emergency dental ad for people searching for urgent care
  • Family dentistry ad for parents
  • Office/staff introduction ad for new patients
  • New-to-area ad for people looking for a local provider

By tailoring your video ads to your various core demographics, you can consistently attract more customers in an effective, scalable manner.

📈    Where should I use this video?

There are two main components when launching effective video ads for your business:

1. Proper campaign setup, implementation & analytics
2. The actual video ads that your customers see

‍Even strong video creative will not reach its full potential if the campaign is not set up, tested, and optimized properly. It doesn't matter if it's Facebook, Instagram, Snapchat or YouTube - all paid social ad strategies need proper campaign setup, implementation, analysis and optimization in order to be effective.

At Whole Street, we specialize in the creative side of paid social: the high-impact visuals that your potential customers see. If you already have a marketing team, media buyer, or ad agency, we can work alongside them to create the campaign assets they need - including multiple hooks, formats, lengths, and platform-specific versions.

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Increase ad effectiveness

Strong video creative can give your campaigns a better chance to earn attention, explain the offer, and support conversions.

Support More Efficient Campaigns

Better creative can support more efficient campaigns when paired with proper targeting, testing, and optimization.

‍

Improve brand recognition

Video ads can paint a vivid picture of your product or service, including explainers, unboxing videos, reviews, before/after's and more.

A collection of our work

See real client examples.

Here's a few recent project examples to get a better understanding of what these videos look like.

:57
Bijoux Social Ad

Client: Bijoux Handmade Chocolates
Industry: Chocolatier
Timeline: Four weeks

Strategy:‍

Along with a step-by-step chocolate making video, Meggie (Owner) wanted something cool and succinct that she could post to social media and use in ads. We had a great idea to go stylized and use some synth music, ala Stranger Things. We love how this one came out. ‍

www.bijouxchocolates.com

Results:
  • Short promotional video for social media and ads
  • Stylized product-focused creative
  • Campaign-ready asset for web and social distribution
0:20
Container Toppers Ad

Client: HatLaunch
Industry: Hats
Timeline: Two Weeks

Strategy:‍

The client wanted to create an 'Office' esque skit to poke fun at the fact that they were no longer able to legally use the company name 'LidLaunch'.

Results:
  •  Comedic short-form ad concept
  •  Brand relaunch/rebrand creative
  • Social-friendly video asset for campaign use
:48
Love Local STL Social Ad

Client: Love Local STL
Industry: Clothing and Accessories
Timeline: Three Weeks

Strategy:‍

Love Local STL is an incredible company who gives back to the community for each product sold.

They aim to help local businesses grow and succeed and we just felt we needed to do the same for them.

The goal was to produce a modern, yet vintage promo for their new line of locally designed and branded clothing. ‍

Results:
  • Product-focused lifestyle promo
  • Short-form social video asset
  • Brand awareness creative for web and social platforms
0:26
HatLaunch Promo

Client: HatLaunch
Industry: Hat Company
Timeline: Three weeks

Strategy:‍

HatLaunch was looking to rebrand from a former name and wanted a new video to run as an advertisement. We spent the day shooting their process and then got footage from one of their clients and put together this short promo. ‍

www.hatlaunch.com

Results:
  • Behind the scenes of the business process
  • Creative for brand awareness
  • Quick paced spot for paid ads
3:55
Storm Cleanup Social Ad

Client: OLI Outdoor Services
Industry: Tree Removal/Storm Cleanup
Timeline: Four weeks

Strategy:‍

OLI Outdoor Services needed a clear way to help homeowners understand what to do after major storm damage - especially when a fallen tree leads to an insurance claim.

Many homeowners have never dealt with this process before. They may not know who to call first, what insurance will cover, or how cleanup and payment are handled. To make the message more relatable, we built this social ad around a real customer whose home was affected after a large storm moved through the area.

We captured the cleanup process from both the ground and the air, showing the scale of the damage, the equipment involved, and the care OLI brought to the job. Allan, the owner of OLI, then walked viewers through the claims process and explained how his team works directly with insurance companies to help homeowners pursue a fair and timely settlement.

The ad helped position OLI as more than a storm cleanup company. It showed them as an advocate for homeowners during a stressful, confusing situation — helping people understand that they may not have to pay anything out of pocket until the insurance settlement is complete.

Results:
  • Case study + explainer video
  • Specifically designed to address a pain point
  • Set up to deliver to a customer after an inquiry
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"Whole Street Productions has now done two promo videos for my small business. Working with them is always an absolute pleasure! I personally appreciate the creativity they put into their work and their focus on presenting my business as it truly is. They're great at what they do. Overall, I highly recommend!"

Brittany Butler

Owner, Weeping Willow Tea Room

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Get more from your video assets

Common uses for

Social Video Ads

We want to ensure you can get the most out of your videos. Here are just a few more ways you can utilize this type of video to see even better results in your business.

  • Increase sales on Facebook, Instagram & YouTube
  • Drive traffic to your website, sales funnel or checkout page
  • Announce sales, promotions and limited time offers
  • Generate qualified leads, build an email list
  • Nurture leads through your marketing funnel
  • Build anticipation for events & promotions
  • Retarget existing customer traffic from your website
  • Educate potential buyers on your process/service

What you can get from a

Social Video Ads

Depending on the campaign, a project may include:

  • 15-second, 30-second, and 60-second video ads
  • Vertical, square, and horizontal exports
  • Facebook, Instagram, YouTube, and TikTok-ready versions
  • Multiple hooks for testing
  • Testimonial-based ad cutdowns
  • Offer-specific promotional videos
  • Retargeting videos for warm audiences
  • Captions, text overlays, and platform-ready exports

FAQ

Do you run the ads for us?

We focus on creating the video assets your audience sees. If you already have a marketing team, media buyer, or ad agency, we can work alongside them to create campaign-ready video ads.

Can social video ads come from a larger commercial shoot?

Yes. Many clients create a main commercial first, then use that same production to create shorter social ad cutdowns for different platforms and audiences.

What platforms do you create videos for?

We can create video assets for Facebook, Instagram, YouTube, TikTok, LinkedIn, landing pages, and retargeting campaigns.

Can you create multiple versions from one shoot?

Yes. Planning multiple hooks, lengths, and formats ahead of time is one of the best ways to get more value from a single production.

How many ad versions should we create?

It depends on the campaign, but most businesses benefit from having multiple versions with different hooks, lengths, and formats. This gives your marketing team more creative to test and helps avoid relying on a single video to do all the work.

We make media to help your brand shine.

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team@wholestreetproductions.com
+1 (618) 791-5678
St. Louis, MO

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