Video production in st. louis, mo

Commercial Video Production

Commercials, product videos, and campaign-ready video assets built to help businesses explain their offer, build trust, drive action.

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Commercial production built around your brand, your goals, and the story you want to tell.

Strategic commercial videos built around your business goals.

Have a business goal, campaign, or offer that needs a stronger message? We help turn that idea into a clear commercial video strategy, including concept development, scripting, production planning, filming, editing, and platform-ready delivery.

See how this asset can work for you →
High-impact. Conversion focused.

Create a commercial that makes your message clear.

Perhaps you have a great idea for a video, but don't know exactly what it should look like. We're happy to point you in the right direction for all things video/video marketing/strategy.

📊    How can this help?

A commercial video gives your business a clear, polished way to explain what you offer and why people should choose you.

Whether you are promoting a service, launching a new offer, introducing your company, or trying to stand out in a crowded market, a well-planned commercial can help potential customers understand your value faster. Instead of asking people to read through multiple pages, piece together your message, or guess what makes you different, video gives them a direct and engaging first impression.

A strong commercial can help your business:

  • Explain your product, service, or offer clearly
  • Build trust before a customer contacts you
  • Make your business look more established and credible
  • Support paid ads, social media, email, and website marketing
  • Give your sales team a stronger way to introduce your company
  • Turn one production into multiple campaign-ready video assets
  • Move potential customers closer to calling, booking, buying, or requesting more information

The goal is not just to create a video that looks good. The goal is to create a marketing asset that helps your business communicate clearly, earn attention, and give people a reason to take the next step.

👩🏻    Who's the target audience?

Commercial video is built for businesses that need to reach potential customers with a clear, focused message.

This type of video is especially useful for service businesses, healthcare and wellness providers, home service companies, professional firms, restaurants, product-based businesses, nonprofits, and local organizations that need to promote an offer, explain a service, or build trust with a specific audience.

Your target audience may include:

  • New customers who are learning about your business for the first time
  • People comparing you against competitors
  • Warm leads who need more confidence before taking action
  • Website visitors who need a quick explanation of what you do
  • Social media audiences who need a stronger reason to stop and engage
  • Existing customers who may be interested in a new service, product, or offer
  • Referral partners or sales prospects who need a simple way to understand your value

Before filming, we help identify who the video is for, what they need to understand, and what action you want them to take. That strategy shapes the message, visuals, structure, and final deliverables.

📈    Where should I use this video?

The effectiveness of a commercial video depends on where it is used and what goal it is designed to support. A video built for brand awareness may be measured differently than a video created for a landing page, paid ad campaign, or sales follow-up.

Common ways to measure performance include:

  • Website engagement and time on page
  • Video views and watch time
  • Click-through rates on ads or email campaigns
  • Form submissions and contact page visits
  • Phone calls, booked appointments, or quote requests
  • Landing page conversion rates
  • Social media engagement and shares
  • Sales team feedback from prospects
  • Customer comments such as “I saw your video”

The most important thing is to decide the goal before production begins. If the video is meant to drive inquiries, we can structure the message around a clear call to action. If it is meant to build trust, we can focus on credibility, proof, and brand perception. If it is meant to support a campaign, we can create multiple versions for different platforms and audiences.

A commercial video works best when it is not treated as a one-time post, but as a reusable asset that supports your website, ads, social media, sales process, and long-term marketing.

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Book a 15-Minute Strategy Call→
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Clearer Message

Help people understand your value faster.

A commercial video gives your business a simple, compelling way to explain what you do, who you help, and why it matters.

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Stronger First Impression

High-quality video can immediately raise the perceived value of your brand. It allows people to see your team, process, product, service, personality, and results in a way that static content cannot fully capture.

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More Useful Marketing Assets

A commercial production can become more than one finished video. With the right planning, one shoot can produce a flagship commercial, shorter social cutdowns, website content, ad versions, email assets, and sales-support videos.

A collection of our work

See real client examples.

Here's a few recent project examples to get a better understanding of what these videos look like.

:46
Home Ad

Client: Weeping Willow Tea Room
Industry: Restaurant
Timeline: Four weeks

Strategy:‍

The Weeping Willow Tea Room in Glen Carbon, Illinois makes some of the most delicious soups, salads, sandwiches, and desserts, you've ever tasted.

They are a relatively small business, so we wanted to produce something high-end that could possibly air on national TV. This gave them a huge advantage over competitors that don't use video at all. ‍

www.weepingwillowtearoom.com

Results:
  • 🎨   Increased awareness
  • 📱   Increased engagement
  • 📩   Increased customers
:30
Hockey Ad

Client: Jerry Kelly HVAC
Industry: HVAC Service
Timeline: Four weeks

Strategy:‍

The client wanted to recreate and modernize their famous TV spots with that earworm of a jingle. This one focused on their furnace repair/installation.

www.jerrykelly.com

Results:
  • 📱   Social content
  • 📍   Increased site traffic
  • 📱   Increased engagement
‍
:30
Spaghetti Ad

Client: Jerry Kelly HVAC
Industry: HVAC Service
Timeline: Four weeks

Strategy:‍

The client wanted to recreate and modernize their famous TV spots with that earworm of a jingle. This one focused on their AC repair/installation.

www.jerrykelly.com

Results:
  • 📱   Social content
  • 📍   Increased site traffic
  • 📱   Increased engagement
‍
:30
PursePen Promo

Client: PursePen
Industry: Ink Pens/Fashion
Timeline: Five weeks

Strategy:‍

Our goal was to create a simple but elegant commercial for PursePen  - a retractable pen that attaches to your purse.

www.MyPursePen.com to purchase your own.

Results:
  • 🎨   Increased awareness
  • 📩   Increased lead-gen
‍
1:17
DIY'er Alert

Client: OLI Outdoor Services
Industry: Tree Trimming/Storm Cleanup
Timeline: Five weeks

Strategy:‍

We wanted to produce a comedic commercial that advertised OLI's brand, services, and touched on a pain point that a lot of customers run into.

www.olioutdoorservices.com

Results:
  • 📱   Social content
  • 📍   Increased site traffic
  • 📱   Increased engagement
‍
:52
Can't Sleep

Client: OLI Outdoor Services
Industry: Tree Trimming/Storm Cleanup
Timeline: Four weeks

Strategy:‍

We wanted to produce a comedic commercial that advertised OLI's brand, services, and touched on a pain point that a lot of customers run into.

www.olioutdoorservices.com

Results:
  • 📱   Social content
  • 📍   Increased site traffic
  • 📱   Increased engagement
‍
0:18
Light Sky

Client: Blue Moon
Industry: Beer
Timeline: One week

Strategy:‍

Another fun spec we put together after trying and really enjoying Blue Moon's Light Sky. Super refreshing and easy to drink. We wanted to present a quick ad that could run before YouTube videos or on Instagram feeds. ‍

www.bluemoonbrewingcompany.com

Results:
  • 🎨   Increased awareness
  • 📩   Increased lead-gen
‍
Book a 15 Minute Strategy Call

"My experience with Whole Street Productions was amazing. Ryan and his team created a final product that was extremely professional, engaging, and most importantly, increased sales of my product! This is the DREAM TEAM!!"

TAMMY SPRUILL

Owner, PursePen

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Get more from your video assets

Common Uses

We want to ensure you can get the most out of your videos. Here are just a few more ways you can utilize this type of video to see even better results in your business.

  • Website commercials
  • Service/product promotional videos
  • Campaign launch videos
  • Recruitment videos
  • Event recap videos
  • Explainer videos
  • Sales enablement videos
  • Social media cutdowns

What you can get from

Commercial Video Production

  • Strategy call
  • Creative concept development
  • Script or interview outline
  • Production planning
  • Professional filming, lighting, and audio
  • Edited commercial video
  • Social cutdowns when needed
  • Platform-ready exports
  • Guidance on where to use the video

FAQ

What is commercial video production?

Commercial video production is the process of creating professional video content to promote a business, product, service, offer, or campaign. This can include website commercials, promotional videos, product videos, service explainers, campaign videos, social ad cutdowns, and other marketing-focused video assets.

How is a commercial different from a brand film?

A commercial is usually more direct and promotional. It is often focused on a specific service, product, offer, launch, campaign, or call to action.

A brand film usually focuses more on the story, values, personality, and mission behind the business. Both can build trust, but a commercial is typically more campaign-driven.

How is commercial production different from social video ads?

Commercial production usually creates the core campaign asset: the main video that explains your business, service, product, or offer.

Social video ads are shorter, platform-specific versions designed for Facebook, Instagram, YouTube, TikTok, LinkedIn, or paid social campaigns. Many commercial productions can also include social ad cutdowns.

How much does a commercial video cost?

The cost depends on the concept, shoot length, number of locations, number of final videos, editing needs, motion graphics, and how many versions you need. A simple one-location promo will usually require a different budget than a larger campaign with interviews, multiple scenes, drone footage, graphics, and several social cutdowns.

The best way to estimate cost is to start with the goal and work backward from the type of video assets your business needs.

How long does it take to produce a commercial video?

Most commercial video projects take a few weeks from planning to final delivery. The timeline depends on the complexity of the concept, scheduling, filming needs, revision process, and number of final deliverables.

Smaller projects may move faster, while larger campaigns may require more time for creative development, pre-production, filming, editing, and approvals.

Do you help with the concept and script?

Yes. You do not need to come to us with a fully developed idea. We can help shape the concept, message, script, interview questions, shot list, and overall creative direction based on your goals and target audience.

Can one commercial shoot create multiple videos?

Yes. In many cases, one production can create a main commercial along with shorter cutdowns for social media, paid ads, YouTube, email campaigns, and your website.

Planning for multiple deliverables before the shoot is one of the best ways to get more value from your production.

Where can I use my commercial video?

Your commercial video can be used on your website, landing pages, YouTube, social media, paid ads, Google Business Profile, email campaigns, trade shows, sales presentations, and follow-up messages to prospects.

We can deliver the video in the formats needed for each platform.

What types of businesses benefit from commercial video?

Commercial video can help almost any business that needs to explain its value, build trust, promote an offer, or generate more interest.

It is especially useful for local service businesses, medical and wellness providers, home service companies, professional firms, restaurants, product-based businesses, nonprofits, and organizations launching something new.

Do you only produce the video, or do you help with strategy?

We help with both. The production process starts with strategy so the video is built around your audience, message, and business goal. From there, we develop the creative direction, plan the shoot, capture the footage, edit the final video, and deliver platform-ready files.

The goal is to create a video that looks professional and works as a practical marketing asset.

Interested in video production?

Schedule Your Discovery Call

Want to chat about how you can implement video in your business? Schedule a free 15-minute strategy call with our team.

Schedule a Discovery Call → 
We make media to help your brand shine.

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team@wholestreetproductions.com
+1 (618) 791-5678
St. Louis, MO

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