Using video marketing to secure more volunteers for Metro East Humane Society

December 28, 2018
Posted in Commercial
December 28, 2018 wholestreet

Metro East Humane Society (MEHS) depends heavily on community support. After conducting a rebrand, they found themselves needing a way to drive awareness for the shelter while encouraging new volunteers and donors. So, they pursued video marketing to communicate their mission.


Recognizing the power of video, MEHS hired the Whole Street Productions team to create a promotional video that could introduce the shelter, give an overview of their history and mission, and share testimonials of the incredible work the team is doing to change lives of both animals and their forever families.


“MEHS had never had a promo video,” said Executive Director, Anne Schmidt. “We had recently gone through a rebrand of our organization and thought it would be a great time to start seeking the support of groups who would want to give back.”


As a team that is already spread thin with the day-to-day shelter work and responsibilities, MEHS needed a partner that could act as an extension of their team by creating  a video promotion piece that could live on the MEHS website and be shared to succinctly and effectively tell their story. They chose to partner with the Whole Street Productions team for storyboarding, scripting, production, and final completion of a compelling video asset they can use to further their cause.

“The video has helped in providing a sense of understanding of our organization and what the staff do on a day-to-day basis,” says Schmidt. “We now have a timeless, professional marketing piece that we will be able to use for years to come.”


With the help of their new, timeless promo video, MEHS is able to continue doing the work that makes a difference in the lives of furry friends and humans alike.


Interested in learning how you can partner with the Whole Street Productions team to create video content that moves the needle for your unique business? Let’s connect!

Here’s what MEHS had to say about collaborating with #TeamWholeStreet !!

“From the moment of initial contact with the Whole Street Productions team, I felt completely at ease with the planning process. We had multiple calls and email communications to ensure a successful shoot and representation of our organization. The Whole Street team is attentive to needs, very flexible and just genuinely good people so working with them was an amazing experience.”


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