6 Reasons Why Video Marketing Works
TikTok, Instagram, YouTube...With so many viewing platforms, there is a bigger thirst for video than ever!
Video marketing is an effective way to reach out to potential customers and build your brand. In today's video-centric world, people are more likely to watch a video than read a text-based message. According to Social Media Week, 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year. Those are far from amateur numbers.
A well-produced video can capture attention and communicate your message in a way that text alone cannot. Video marketing can also be used to create a more personal connection with your audience. By featuring real people in your videos, you can create a sense of connection and build trust with your viewers. When done right, video marketing is an incredibly powerful tool for building your brand.
There are many reasons why video marketing works, but here are six of the most important ones:
Videos are engaging and entertaining
There's no denying that video is one of the most engaging and entertaining forms of content out there. Because of this, the online engagement rate on video is higher than ever before.
A video that is interesting and makes people laugh is more likely to be shared than a boring video. 73% of people want to see “entertaining” videos on social media (HubSpot).
This means that your video has the potential to reach a larger audience and generate more leads for your business. You may even get lucky enough to go "viral" - which can lead to millions of eyes on your brand.
Videos are easy to share
In the modern age, video is one of the most powerful tools that businesses can use to reach new audiences. Thanks to the internet, it's easy to share videos with potential customers all over the world.
Videos are tailor-made to share on social media, email, and text message. This makes it simple for people to spread the word about your video, and it allows you to reach a larger audience with your marketing message.
Videos can be used to explain complex concepts
Videos can be used to explain complex concepts in a way that is easy to understand. By using visuals and audio, you can break down complicated ideas into bite-sized pieces that are easy for people to digest. This makes video an ideal format for explaining new products or services, or for providing customer support. This is especially useful for business-to-business (B2B) companies that offer complicated products or services.
Explainer videos or "whiteboard" videos have become very popular because they are fairly easy to produce and have the benefit of using animation to elaborate on complex topics.
Videos can build trust and credibility
In an increasingly digital world, it's more important than ever for businesses to have a strong online presence. And one of the best ways to build trust and credibility with potential customers is through video marketing. A well-produced video can showcase your products or services in a way that text and photos simply can't match. It can also help to humanize your brand, giving potential customers a sense of who you are and what you stand for.
Customers are more likely to purchase from a company that they feel they can trust. Video is a great way to show off your team, your facility, and your product in a way that builds trust with your viewers.
Video marketing is cost-effective
Video marketing is a cost-effective way to reach your target market. Producing a video is often less expensive than running a traditional advertising campaign, and it allows you to target your audience more specifically. You can also use video to drive traffic to your website, which can lead to higher conversion rates.
A good Brand Film can essentially replicate a full sales team by consistently selling your brand, 24/7. The massive amount of marketing money saved, can be put towards other needs.
Videos can generate leads and sales
As the saying goes, a picture is worth a thousand words. So it's no surprise that video marketing is one of the most powerful tools in a business's marketing arsenal. A well-produced video can generate leads and sales, build brand awareness, and even create an emotional connection with viewers. 64% of consumers purchase a product after watching social videos created by brands (Tubular Insights).
You can also use video to encourage people to sign up for your email list or contact you for a consultation, along with adding the video to your landing pages.
If you’re still on the fence about video marketing, we hope this article has helped sway you. The benefits are clear and videos are only going to become more important as time goes on. Not sure where to start? That’s where we come in! Our team is passionate about video marketing and would love to help you get started. Reach out today for a free consultation and see how video can take your business to the next level.