The Ultimate Guide to Choosing a Video Production Company

In today's digital age, video has become an essential tool for businesses and individuals to communicate their messages effectively. Whether you're looking to create a promotional video, a corporate training series, or a cinematic masterpiece, choosing the right video production company in St. Louis, MO is crucial. With so many options available, it can be overwhelming to find the perfect fit for your project. 

In this ultimate guide, we'll walk you through the key factors to consider when selecting a video production company, ensuring that you make an informed decision.

1. Define Your Goals and Budget

Before embarking on your search for a video production company, it's essential to define your goals and budget. Determine the purpose of your video, whether it's to increase brand awareness, educate your audience, or promote a specific product or service. Having a clear vision of your goals will help you communicate your requirements effectively to potential production companies. Every business in St. Louis has a different goal and budget in mind. 

Simultaneously, establish a realistic budget for your project. Video production costs can vary significantly depending on factors like video length, complexity, location, equipment, and post-production requirements. Setting a budget early on will help you narrow down your options and find a company that aligns with your financial expectations.

2. Access to Their Portfolio

One of the most critical factors when choosing a video production company in St. Louis is its portfolio. Take the time to review their previous work to gauge their style, quality, and versatility. Look for projects similar to what you have in mind and evaluate whether their previous work aligns with your vision.

A reputable production company should have a comprehensive portfolio that showcases their range of skills and expertise. Pay attention to the production value, cinematography, editing, storytelling, and overall visual appeal. Additionally, if a company has received industry recognition or awards for their work, it's a good sign of their professionalism and talent.

3. Evaluate Their Expertise and Specialization

Not all video production companies are created equal. Some companies in St. Louis may specialize in specific types of videos, such as commercials, documentaries, or animations. Assess their expertise and see if it aligns with your project requirements.

Consider whether they have experience working with businesses or individuals in your industry. A company familiar with your niche will have a better understanding of your target audience and how to effectively convey your message. Moreover, inquire about their production process, the technologies and equipment they use, and the team members involved in the production. The more information you gather about their expertise, the better equipped you'll be to make an informed decision.

4. Check Client Testimonials and Reviews

Client testimonials and reviews are valuable resources that provide insights into a video production company's reputation and client satisfaction. Look for testimonials on their website or request references from previous clients. Reach out to these references and ask about their experience working with the company. 

Did the company meet its expectations? 

Was the communication smooth?  

Were they satisfied with the final product? 

Additionally, explore online review platforms and social media to gather a broader range of opinions. Keep in mind that a few negative reviews are not necessarily a deal-breaker.

Instead, focus on how the company responds to feedback and resolves issues. 

This will give you a better sense of their professionalism and commitment to client satisfaction.

5. Communication and Collaboration

Effective communication and collaboration are crucial when working with a video production company. During your initial interactions, assess how responsive and attentive they are to your inquiries. Are they asking questions to understand your project requirements better? Do they provide suggestions and insights based on their experience?

A good video production company in St. Louis should be able to effectively communicate their ideas, listen to your feedback, and keep you informed throughout the production process. Clear and open lines of communication will ensure that your vision is translated into a compelling video.

6. Flexibility and Creativity

Creativity plays a significant role in video production, and you want to work with a company that can bring fresh ideas to the table. During your discussions, assess their creativity and willingness to explore different approaches to storytelling and visuals. A production company that demonstrates flexibility and adaptability is more likely to deliver a unique and engaging video.

7. Production Timeline and Deliverables

Time is often of the essence when it comes to video production, especially if you have a specific deadline to meet. Inquire about the production company's timeline and how they manage projects to ensure timely delivery. Discuss your desired timeline and see if they can accommodate it without compromising on quality.

Additionally, clarify the deliverables you can expect from the video production company. Will they provide you with a finished video file, or will they also offer assistance with distribution and marketing? Understanding their scope of work will help manage expectations and avoid any potential misunderstandings.


Choosing the right video production company in St. Louis can make a significant difference in the success of your project. By defining your goals and budget, assessing portfolios, evaluating expertise, checking client testimonials, prioritizing communication and collaboration, valuing flexibility and creativity, and understanding production timelines and deliverables, you'll be well-equipped to select a production company that aligns with your vision and expectations. 

Remember, taking the time to find the right partner will ultimately result in a high-quality video that captivates your audience and achieves your desired goals.

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July 7, 2023
from our office in
St. Louis, MO

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