Trouble Finding New Customers?
If you are having a tough time reaching new potential customers and you aren’t using video marketing, then you’re essentially working with one hand tied behind your back. Video Marketing is everywhere, from websites to social media, and it’s how products and services are being sold at a rapid pace in 2019. Here are a few tips to help you use video marketing to find new customers.
No Budget Too Small
If you are automatically thinking that video will cost too much to produce, stop right there. With technology and the right team, high-quality video can be yours at a much lower investment than you may think. It’s all about strategy. Creating several short social media ads from one long piece is a trend that many companies have latched onto. You may remember seeing shorter versions of commercials, recently. Bite-sized versions of a longer video, designed to capture a viewer’s attention in a matter of 10-30 seconds. These have grown to thrive on social media platforms and can be extremely effective when used correctly.
Promote on Facebook and Instagram
The cost of paid advertising on Facebook and Instagram can be quite a bit lower than on Google. Additionally, the competition isn’t as fierce. We highly recommend you utilize these platforms for all your video advertising. When doing so, taking advantage of the ‘Stories’ feature is a great way to stand out from other businesses. It’s still in its’ infancy, relative to other social media features, and you can get in on the ground floor, so-to-speak. Posting even a minimal amount of regular videos on social media will help to separate you from your competitors who may not be utilizing video.
Tell a Story
You can make the flashiest advertisement, with quick cuts and slick visual effects, but the most effective way to connect with your audience is to tell a story. Storytelling is how humans have passed down information and knowledge, over the centuries. It’s why we still watch movies and tv that repeat the same premise, ad nauseam. When you can properly tell an impactful story, people will become invested in it. They won’t want to change the channel until they get a resolution. When you present your story via video, you will instill a deeper connection with your viewers.
Start Making Video!
Go out and employ these tactics or contact us to help create effective video marketing for your product or service, and you will see an increase in potential new customers.
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How To Use Video Marketing To Find New Customers